About EASWARAN RAJAPPAN

Easwaran Rajappan is a FMCG sales manager and Proven technique to achieve any goal happens to be his first book. Easwaran was born in Ernakulum, Kerala. He completed his early education in Kendriya Vidayala, Avadi in Chennai. After graduation he did his masters in Business Administration from AM Jain College, Institute of Management. He has a great passion for exploring the nature and understanding of planets and its mysteries. He graduated in B.Sc Geography from Presidency college of Chennai. His article in IUEMAG woke up to the year 3020 caught wide attention. He started his FMCG career in 1989 with Procter and Gamble, and worked in several other Multinationals in front line sales roles and professionally grew up to manage large businesses. He also joined Cadbury India Limited as Area sales In-charge. His travels to interior villages of Tamil Nadu introduced him to the struggles of people and he developed interest in motivational stories. In 1993, his career took him to United Arab Emirates and other Gulf cities. Life became hard under extreme temperatures and far away from family until he reached the status of manager. He has seen the transformation of consumer markets from traditional operations to Modern retail culture by having to work closely with large international retail chains.